01 July 2022
Diam corks allow wine producers to choose how their wine matures in the bottle. This is the power which the global leader in technological cork stoppers is showcasing through its new international campaign entitled “Controlling oxygen and time”.
For two decades, Diam Bouchage has been the only manufacturer to offer an organoleptic security solution with a cork stopper guarantees free of releasable TCA*.
The entire wine production sector agrees that Diam Bouchage has definitively resolved the problem of cork-tasting wine.
Whilst others are working on reducing TCA contamination levels, the subject is now over for Diam Bouchage who believes that proper control of O2 levels lies at the heart of modern oenology.
For many years, the cork manufacturer has dedicated much effort to collaboration with universities across the globe, with massive R&D investment, creating an integrated oenological division and developing new adapted industrial capabilities. The company, based in Céret, is now busy working on its all-new revolution: giving its clients to power to manage oxygen and time with a high level of precision.
The Diam (still wines) and Mytik Diam (sparkling wines) ranges now offer several levels of permeability and storage times.
Thanks to the possibilities offered by the Diam technological cork solution, this unique offer on the market gives clients the power to choose for their wines:
• Optimal maturity time with a mechanical resistance guarantee of the cork of 2, 3, 5, 10 or 30 years to avoid any early oxidization.
• An ideal contribution of oxygen in two phases (release of O2 contained in the cork after corking, followed by O2 transfer through the cork over time) for a controlled development of aromas during maturity of the wine.
Corking becomes a fundamental oenological choice for development and maturity of wine after bottling.
Diam Bouchage is inviting clients to take total control over this choice with its message “Controlling oxygen and time”, along with a visual concept including the cork and precision watchmaking.
The campaign will adopt this luxury position throughout 2022 across various markets, media and digital.
“Enlightened innovation is one of the values at the forefront of Oeneo Group: our Corking division is proud to fly the colours of this value. Its major progress in controlling oxygen and release time make cordking a fundamental oenological choice to protect the maturity of wine once bottled throughout its storage, whilst respecting the aromatic profile which the wine maker sought to offer.” Dominique Tourneix, Director General (Oeneo Group)
“Bottling the same wine on the same day with different Diam corks depending on the final use of the wine is now a possibility we can offer our clients: delayed differentiation applied to wine.” Bruno de Saizieu, Sales and Marketing Director (Diam)
“Choosing a cork to properly control oxygen levels in the bottle means controlling both the colour and aromatic profile of the wine, as well as reducing SO2 levels whilst respecting the quality of wine as it matures.” Christophe Loisel, R&D Director (Diam)