25 June 2013
Beaune, on Tuesday the 25th of June, Diam Bouchage invited more than 60 great Wine Houses emblematic of the region to attend the new Rendezvous Diam at the Hostellerie de Levernois.
This event brought together Vincent Bastien* a leading expert in luxury, former director of major French luxury companies such as Louis Vuitton, Yves Saint Laurent Perfume, Sanofi Beauty and Bernard Burtschy* one of the leading international wine critics on the theme of "Burgundy: luxury and authenticity".
Their exchanges provided a better understanding of how the world of luxury associating authenticity, skilled craftsmanship and excellence could inspire Burgundy in its development.
During the closing lunch, the owners of the great Wine Houses of Burgundy (Bouchard, Faiveley, Jadot, Latour, Leflaive …) spoke about their selection of 'grands vins' corked with Diam closures that were available for tasting.
Every year, the Rendezvous Diam and Mytik Diam unites in each wine region those responsible for iconic Domains and Houses, Diam Bouchage customers, under the banner of a club of excellence, offering them the opportunity to interact with senior players, experts and figures of international stature, at a prestigious venue.
Diam Bouchage provides its customers with a unique occasion to access information otherwise difficult to find on strategic subjects of major interest and an opportunity to assist them in better understanding their environment and market.
*Vincent Bastien is also the Director of the Luxury Certificate at HEC, co-author with Jean-Noël Kapferer of "Luxe Oblige" (Eyrolles 2008) and of its English language version "The Luxury Strategy" (Kogan Page 2009)
* Bernard Burtschy is a journalist, taster, expert and member of the Grand Jury.