Every year, with the support of our distributor G3, we organise a large tasting in the USA followed by a conference on trends in the American market. Despite the digital format imposed by the current healthcare conditions, the event was once again eagerly anticipated by our customers.
The first hour was devoted to a tasting of 5 exceptional Diam corked wines, led by Evan Golstein MS of Full Circle Wine Solutions.
The previously registered participants received the 5 bottles a week in advance. Arnaud Weyrich (Roederer Estate), Theresa Heredia (Gary Farrell Winery) and Chad Melville (Melville Vineyards) presented their wines… and their sealing choices!
Following the tasting, our two speakers June Rodil MS and Madeline Triffon MS took the floor to discuss the new way of consuming wine during the pandemic and how to meet market expectations. Two particularly appreciated presentations during which the participants were particularly active on the chat platform.
This was followed by a ‘happy half hour’ during which participants and speakers were able to turn on microphones and cameras to interact freely.
118 people logged on to the platform for the live event. The other 122 registrants who were unable to attend the live event received a link to the video recording of the event.