31 March3 2021
Due to the public health situation, our traditional event in Spain was held this year in digital format. The 31st of March, with the support of the Prensa del Rioja, we organised an Online Jornada on the theme of ‘the consumer and their post-Covid attitudes’. The aim of the event was to make consumer research and digital technology experts accessible to Spanish bodegas.
- Antonio Palacios, Professor of Tasting at the University of La Rioja and Director of Excell Ibérica Laboratories.
- Izaskun Fernández, Professor of wine studies at the IES La Laboral in Rioja
- Juan Park, Director of Wine Intelligence Spain and South America
- Álvaro Cerrada, marketing consultant and expert in digital communication and social networks.
More than 120 people followed the live conference!
To consult the complete summary of this Jornada and watch the replay, click here: https://vinotec.net/winetechforum/perfil-consumidor-vino-post-covid/?fbclid=IwAR02BTm8kpIyqRIHaDH9mMnLHFQ9ZP5fCrx8KBsivmZxpsWABdKJ_uw7MUU#diam